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Press release:

Ref: OGI0309
1st December 2011

MCE Rides High with Bike Devil using Open GI

MCE is experiencing huge success with increased quote volumes from its recently launched e-commerce branded website, Bike Devil, using Open GI’s eBroker for Personal Lines.

Bike Devil is a new brand to offer insurance with a nil excess targeting young male motorcyclists.  For MCE, established in 1975 the site is an additional channel to market and builds on their success as the UK’s leading independent motorbike, motocross, scooter, moped, quad bike and trike insurance provider.  Utilising Open GI’s quotation engines, data capture and e-commerce functionality, Bike Devil trades 24/7 to allow bikers to search in real-time and make instant purchases for bike insurance online.

MCE created the website branding and benefit from full Back-Office integration with the capacity to handle large online quote volumes.  For seamless and accurate data capture, Bike Devil utilises Postcode Validation and Vehicle Index Look-Up facilities.

Julian Edwards, Chief Executive, MCE, comments: “Technology is at the heart of our business and we are keen to embrace new methods of trading for the benefit of consumers. By creating the Bike Devil website using eBroker, we have been able to achieve substantial growth, whilst improving the overall customer experience with effortless end-to-end processing.”

Simon Hughes, Sales and Marketing Director, Open GI said: “We are delighted that MCE is capitalising on the growth opportunities for online trading by using eBroker.  Bike Devil is a hugely successful brand, to drive higher enquiry volumes with the ability to buy online is the natural choice for MCE to deliver exceptional customer service and achieve strategic growth.”

For More Information about Open GI:
Adele Clarkson
Marketing and PR Manager
Open GI
Tel: +44 (0)1905 754455
email: adele.clarkson@opengi.co.uk

Notes to Editors:

Open GI supplies market leading IT solutions to insurance brokers across the UK & Ireland. With 20,000 users in around 2,000 firms, the company has a 40% share of the UK broker market and is committed to technological innovation. Open GI technology enables personal and commercial lines brokers trading in standard and niche markets to streamline business activity and become more profitable. With a workforce of 350 people and a 30-year heritage, the company enjoys a strong financial performance. For the year ended 31st May 2010 Open GI reported revenues of £35.0 million and an operating profit of £21.1 million.