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Press release:

Ref: OGI0150
4th March 2009

Open GI Supports Staysure Home and Motor Launch

Staysure travel insurance specialists have signed a 3 year deal with Open GI to develop new motor and home insurance brands for Staysure.co.uk and Insureme4.co.uk

Formed in 2004, Staysure.co.uk has built a reputation for providing low cost, high quality insurance products specifically designed for the over 50’s. Insureme4.co.uk is the latest addition to the group, catering for all age groups. The decision to partner with Open GI’s ecommerce team was made following a comprehensive review of software providers.

After the initial implementation of Open GI’s core backoffice, the two new online motor and home brands will be powered by Open GI’s eBroker technology, providing fully branded sites with quote and buy functionality, directly integrated to the broker’s back-office. These will operate around the clock to support Staysure’s 24 hour, 7 day a week call centre.

Commenting on the prospect of moving into motor and home insurance, Staysure CEO, Ryan Howsam, said: “In a relatively short period of time we have seen Staysure go from strength to strength, providing low cost comprehensive travel and holiday home insurance to a niche market. The decision to expand into motor and home insurance presents us with a great opportunity, but also a completely different set of challenges.

“As such it was important for us to select a software provider with a proven track record in ecommerce. With Open GI we are in the best possible position to continue our success in an increasingly competitive online market space.”

Simon Hughes, Sales and Marketing Director, Open GI, said: “Trading online presents brokers with a highly lucrative distribution channel. However, as the economic downturn continues to put pressure on consumers to shop around for the best deal, it’s more important than ever to stand out on the web. Working with an ecommerce expert is just one way of achieving this.

“Staysure has already established itself as a market leader in travel insurance and with the support of Open GI’s ecommerce team they are well placed to continue that success into motor and home Insurance.”

The new online motor and home brands are expected to be fully live this summer.

For More Information about Open GI:
Adele Clarkson
Marketing and PR Manager
Open GI
Tel: 01905 754455
email: adele.clarkson@opengi.co.uk

Notes to Editors:

Open GI supplies market leading IT solutions to insurance brokers across the UK & Ireland. With 25,000 users in around 2,000 firms, the company has a 40% share of the UK broker market and is committed to technological innovation. Open GI technology enables personal and commercial lines brokers trading in standard and niche markets to streamline business activity and become more profitable. With a workforce of 300 people and a 30 year heritage, the company enjoys a strong financial performance. For the year ended 31 st May 2007 Open GI reported revenues of £27.3 million and an operating profit of £13.6 million.