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Press release:

Ref: OGI0255
10th February 2011

Tarian Launch First Open GI Bilingual Quote and Buy Website

Tarianonline.com is the first and only bilingual, Open GI quote and buy website to trade motor and home insurance online with a choice of English or Welsh languages.

Developed in partnership with Open GI, Tarian’s business strategy was to create a new fully integrated, quote and buy website, enabling customers to instantly purchase motor or home insurance online in a choice of either English or Welsh languages.

Independent high street broker Tarian, based in Caernarfon, North Wales has more than 20 years broking experience and specialise in home and motor insurance. Tarian’s vision to create an online bilingual presence was seen as a major opportunity to provide an additional level of customer service and become accessible to Welsh speaking customers, aiding expansion across a diverse community. It is anticipated that the ‘new-style’ website will generate an additional 10,000 online policies over the next 3 years. In order to support this projected increase in policies and queries, Tarian’s long-term strategy is to employ additional, experienced staff to answer specific queries over the telephone, helping users to find a policy that is right for them.

The new bilingual eBroker solution, for motor and home insurance, is the first of its kind and has been welcomed by the Welsh Language Board as a major opportunity to preserve and grow the Welsh language amongst the 20% of the Welsh speaking population in Wales.  Built by Open GI, the translation work from English to Welsh was completed independently by Tarian, without any government funding or grants.

Gwilym Roberts, Insurance Consultant Director, Tarian, commented: “We are delighted to be the first Welsh broker to offer this new service to our customers. Providing a choice is invaluable as it makes the service so much more personal and ultimately makes it easier for the customer, allowing them to choose a language they are most comfortable with.  We’re excited about the future and aim to incorporate a forum into the site, with commonly asked questions that our customers may have about buying their motor or home insurance policies."

Simon Hughes, Sales and Marketing Director, Open GI, said: “We’re pleased to support and work with brokers to develop exciting and innovative solutions to help them provide additional levels of customer service. We find news of Tarian expanding their business, especially in challenging economic circumstances, very encouraging.”

For More Information about Open GI:
Adele Clarkson
Marketing and PR Manager
Open GI
Tel: 01905 754455
email: adele.clarkson@opengi.co.uk

Notes to Editors:

Open GI supplies market leading IT solutions to insurance brokers across the UK & Ireland. With 25,000 users in around 2,000 firms, the company has a 40% share of the UK broker market and is committed to technological innovation. Open GI technology enables personal and commercial lines brokers trading in standard and niche markets to streamline business activity and become more profitable. With a workforce of 300 people and a 30 year heritage, the company enjoys a strong financial performance. For the year ended 31 st May 2007 Open GI reported revenues of £27.3 million and an operating profit of £13.6 million.